Our long tail word cloud is below (click to enlarge).įrom this cloud, we learned that the word “biotech” is used much more frequently in Google searches than the word “biotechnology,” and that networking is very important. This is a very subjective process, so feel free to massage the data (it’s OK!) to look for trends. Here, you can play around with the maximum number of words in the cloud, and we won’t give you the options we used as it will vary. We used a program called Tagxedo to create our “long tail” word cloud, as it has more options.
Since we thought ahead and asked you to download these already, go back to your spreadsheet and copy and paste the 250 cells from column 1.
You will need to install Google Analytics (it’s free) and have at least six months of data to do this.Below, we list the steps to create Google Analytics keywords word clouds, and show what can be learned. Do the needs or ‘pains’ these products meet align with the top searches that customers, or even non-customers, use to find your website? We did the below exercise with our partner site, the San Diego Biotechnology Network (SDBN), and made some useful observations. Why do this? You of course know what your best selling products are.
As part of our new Social Media Toolbox series, we’ll show you how to use word clouds to understand how your life science company is found and perceived by your customers through search engines. However, they are also being utilized in other areas, and were even featured on a recent cover of Science magazine. Here is my example, with text I copied on the left and the Word Cloud the add-in created on the right.If you’ve been reading this blog, you know we’re crazy about word clouds, a way to visualize text data that is mostly associated with social media content such as in blogs. Now, right-click the small word cloud image and copy, then paste onto the slide.
In the Pro Word Cloud action pane, click CREATE WORD CLOUD. Then select all and copy, because the add-in uses the text copied to the clipboard, there is no text entry area in the app. First you need to add all of the words to a text box in PowerPoint. The action pane provides a nice selection of styling features, including custom font, many preset color scheme options, word case and size.Ĭreating a word cloud with Pro Word Cloud is not completely intuitive. Installing the add-in gives direct access to a side pane to quickly and easily convert on-slide text to stylized word clouds directly from within PowerPoint itself. To install go to INSERT > STORE > search WORD CLOUD > and ADD the Pro Word Cloud add-in. Pro Word Cloud is a Microsoft add-in that is free and can create world clouds with your custom text directly in PowerPoint. They are a popular way to visualize a message and something we have integrated into many presentations. Word Clouds are images composed of words pertaining to a particular subject, in which the size of each word indicates its frequency and importance.